SEO Slug Generator

Create a URL-ready slug in four steps:

1. Enter your title. Paste a title or phrase into the input field. The title can appear on a single line or span multiple lines.
2. Choose a separator. Select hyphens (-) or underscores (_) based on your URL requirements. For a new public-facing URL, hyphens are generally the better SEO choice because Google recommends them for separating words.
3. Choose the cleanup options. Convert the text to lowercase, remove common stop words, and remove special characters as needed. Check the output before using it, because not every title needs the same combination of settings.
4. Copy the generated slug. The result updates automatically. Copy the final output and add it to the relevant page path in your CMS or website routing system.

The current version returns one slug output at a time. To create another, replace the input with the next title and copy the new result.

A URL slug is the readable part of a web address that identifies a specific page. In the URL https://example.com/seo-slug-generator, the final section, “seo-slug-generator,” is the slug.

A useful slug gives people and search engines a quick indication of the page topic. Google recommends simple URL structures and descriptive words rather than long, unreadable identifiers. A clear slug can improve usability and make links easier to understand, share, and manage.

A slug alone does not guarantee higher rankings. Search performance depends on the page’s usefulness, relevance, technical accessibility, internal linking, authority and many other signals. The goal is a clean URL that accurately supports the page, not a string built only to repeat keywords.

Use the generated result as a starting point, then check it against these practical rules:

• Describe the page accurately. A visitor should be able to make a reasonable guess about the page topic from the URL.
• Include the primary topic naturally. Use the main keyword when it represents the page, but do not repeat variations or add unrelated search terms.
• Prefer hyphens for public URLs. Google recommends hyphens instead of underscores because they help users and search systems identify separate concepts.
• Use consistent lowercase. Google treats URLs as case-sensitive, so consistent casing helps avoid accidental URL variations and management errors.
• Remove unnecessary punctuation. Question marks, quotation marks and decorative symbols generally do not belong in the path portion of a clean URL.
• Keep the meaning when removing stop words. Shorter is useful only when the remaining words still explain the page clearly.
• Avoid adding words solely to reach a target length. Google does not publish an ideal slug word count, and the best length depends on what is needed to identify the page.
• Make each slug unique within the same website. Two pages should not compete for the same exact path.

The generator supports both separators, but they are not equal choices for most new SEO-focused URLs.

Google specifically recommends hyphens to separate words and advises against underscores for this purpose. A slug such as “technical-seo-checklist” is therefore the preferred format for a new public page. 

Underscores can still be useful when you must follow a legacy URL convention, an internal naming system or an application requirement. The tool includes the option for compatibility, but choose it intentionally rather than treating it as the default SEO format.

Do not change an established underscore URL only to replace the separator unless there is a clear migration reason and you can implement redirects correctly. Avoiding unnecessary URL changes is often safer than pursuing a cosmetic improvement.

Accented and Non-Latin Characters

The generator handles accented Latin letters and non-Latin scripts differently, and the distinction matters if you work in more than one language.

Accented Latin characters are converted to their plain equivalents. É becomes e, ü becomes u, ñ becomes n, ç becomes c. A title like "Café Münchner Straße" produces a clean, readable slug with no manual editing.

Non-Latin scripts are removed rather than transliterated. Cyrillic, Chinese, Japanese, Korean, Greek, Arabic, Hebrew, Thai and similar characters are stripped from the output. A title written entirely in one of those scripts will return an empty result, and a mixed title will return only its Latin portion. Entering "Café Пекин 北京" returns cafe.

If your site publishes in a non-Latin script, you have two options. Write the slug in Latin characters yourself, transliterating or translating the title, which is what most international sites do because it keeps URLs shareable and typeable everywhere. Or use your CMS's own URL field, since many platforms support native-script slugs, which browsers percent-encode automatically. Both approaches are valid, and Google supports non-Latin URLs, but they are harder for people to read, copy, and share when the encoding is exposed.

Stop-word results depend on the enabled setting and the words present in the title. Always read the final slug before publishing it; removing every small word can sometimes change the meaning or make the phrase harder to understand.

A slug generator is useful whenever a human-readable title must become a URL-safe path. Common use cases include:

• Blog posts and news articles that need a clean permalink.
• Product and category pages in an ecommerce store.
• Service and location pages for a business website.
• Landing pages for campaigns, lead magnets or downloadable resources.
• Knowledge-base articles, documentation and tutorial pages.
• CMS migrations where titles are being converted into consistent new paths.
• Developer routes that require a predictable lowercase separator format.

The tool saves manual cleanup and supports consistency. The final decision should still be reviewed by a person who understands the page topic and the website’s existing URL structure. 

Once the page is live, the Campaign URL Builder adds UTM parameters to the finished URL so you can track traffic from email, social, and paid campaigns.  

Stop words are common short words such as articles, conjunctions and prepositions. Removing some of them can shorten a long slug, but removal is not automatically an SEO improvement.

Enable the stop-word remover when the remaining words preserve the original meaning. Keep the words when they are part of a natural phrase, distinguish the topic, or prevent ambiguity. For example, a page about “how to use a sitemap” may become less natural if every connector word is removed without review.

Google’s URL guidance focuses on simple, descriptive and understandable structures rather than requiring stop-word removal. Use the option as an editing aid, not a rule that must be applied to every page.

A better-looking slug is not always worth changing a published URL. Changing the path creates a new URL, so the old address must be handled carefully.

Before changing a live slug:

1. Create a permanent server-side redirect from the old URL to the new URL. Use the redirect method recommended for your platform and migration scenario.
2. Update internal links so navigation, articles, sitemaps and related pages point directly to the new URL instead of relying on the redirect.
3. Update the canonical tag, hreflang references, structured data URLs, and XML sitemap entry where applicable. If you need to regenerate the sitemap after a batch of URL changes, the XML Sitemap Generator crawls the live site and produces a fresh file.
4. Test both addresses. The old URL should redirect to the correct new page, and the new page should return a successful indexable response.
5. Monitor the change in Search Console. Allow time for crawling and consolidation; indexing and ranking outcomes are never guaranteed.

For a new, unpublished page, choose the clean slug before launch. This avoids redirects and reduces future maintenance.

• Treating a multi-line title field as a bulk-output feature. This tool currently generates one result at a time.

• Using underscores by default on a new public URL when hyphens would follow Google’s recommendation.
• Removing so many stop words that the remaining slug no longer explains the page.
• Stuffing several keyword variations into one path.
• Keeping punctuation, repeated separators or unnecessary spaces.
• Changing established URLs repeatedly for minor wording improvements.
• Creating a new slug that duplicates another page path on the same site.
• Assuming a clean slug alone will produce rankings or indexing.