Campaign URL Builder

Create a tagged link in six steps:

https://example.com/offer?utm_source=newsletter&utm_medium=email&utm_campaign=summer_launch&utm_content=hero_button

1. Enter the destination URL. Use the complete landing-page address that visitors should reach, including https://. Check the page before publishing the campaign.
2. Add the campaign source. Enter the platform, website, publisher or list sending the traffic. Examples include linkedin, newsletter, partner site or google.
3. Add the campaign medium. Describe the channel type, such as email, paid social, cpc, referral or qr.
4. Name the campaign. Use one consistent name for the promotion or initiative, such as summer launch, webinar august or product demo.
5. Add optional detail. Use campaign term for paid-search keywords or audience detail. Use campaign content to distinguish links, creatives, buttons or ad versions.
6. Copy the generated URL. The result updates automatically. Review the values, copy the link and place it in the external campaign asset you want to measure.

Example output: https://example.com/offer?utm_source=newsletter&utm_medium=email&utm_campaign=summer_launch&utm_content=hero_button

A campaign URL builder adds tracking parameters to a destination URL in a consistent format. These UTM parameters describe where a click came from, which channel delivered it, which campaign it belonged to and when optional fields are used which keyword, creative or link generated the visit.

When someone clicks the tagged link, compatible analytics platforms can read those values. In Google Analytics 4, campaign data appears under Reports → Acquisition → Traffic acquisition, where you can switch the primary dimension to Session campaign, Session source or Session medium. For deeper analysis, build a free-form exploration in the Explore section using the same dimensions. A UTM Builder Online helps reduce formatting mistakes and makes campaign naming easier to repeat across teams.

Important: A tagged URL does not measure performance by itself. Your website must have an analytics platform configured correctly, and the UTM parameters must remain intact when the visitor reaches the landing page.  

New to campaign tracking? Read our full guide to what a campaign URL is and how UTM tracking works.  

This tool supports the five widely used UTM fields below. The destination URL plus source, medium and campaign are required by this tool. Term and content are optional.

Campaign source: utm_source

Use the source to identify the specific origin of the visit. A source should be granular enough to separate platforms or publishers. For example, use linkedin for LinkedIn traffic and newsletter for a newsletter list rather than using a vague value such as marketing.

Campaign medium: utm_medium

Use the medium to group traffic by channel type. Examples include email, cpc, paid social, organic social and referral. Choose a controlled set of values and reuse them consistently instead of creating a new spelling for each campaign.

Campaign name: utm_campaign

Use the campaign field for the shared name of the promotion. Every link connected to the same initiative should use the same campaign value. This makes it easier to compare results by source, medium and creative without splitting one campaign into several rows.

Campaign term: utm_term

Term is most commonly used for paid-search keywords. It can also support a documented internal convention, but avoid filling it simply because the field is available. Optional parameters are useful only when the value answers a reporting question.

Campaign content: utm_content

Use content to distinguish multiple links or creatives that share the same source, medium and campaign. For example, an email may use hero button and footer link, while an ad test may use image a and image b.

These are examples, not mandatory naming rules. The best taxonomy is the one your team documents and applies consistently across every campaign.

• Use lowercase values. Google Analytics treats parameter values as case-sensitive. linkedin and LinkedIn can appear as separate values, so a lowercase standard helps prevent fragmented reporting.

• Create a shared naming guide. Define approved sources, mediums, separators and abbreviations before launching campaigns. Keep the guide accessible to everyone who creates links.

• Use clear, durable names. Choose values that will still make sense months later. summer_launch is more useful than campaign1, and linkedin is clearer than li unless your team has documented that abbreviation.

• Keep one value for one meaning. Do not alternate between paid-social, paid_social and social_paid for the same channel. Consistency matters more than the separator you choose.
• Use optional fields with purpose. Add utm_term or utm_content only when the value will help answer a reporting question. More parameters do not automatically produce better analysis.
• Keep sensitive information out of URLs. Do not place names, email addresses, customer IDs or other personal information in UTM values. Tagged URLs can be copied, shared, logged and displayed in analytics systems.

• Test the final destination. Open the copied campaign URL before publishing it. Confirm that the correct page loads, the parameters remain in the address and your analytics implementation is receiving traffic as expected.

• Tag external campaign links, not routine internal navigation. Campaign parameters are intended to identify traffic arriving from marketing and referral touchpoints. Using them on internal site links can interfere with clean acquisition analysis.

Reference: Google Analytics recommends standardized, case-sensitive campaign naming and consistent source, medium, campaign, content and term values.

Campaign tracking works best when the destination page is clear, fast and accurately measured. Before adding UTM parameters, confirm that the page URL is final and that redirects preserve the query string. 

Need a cleaner landing-page path? Create a readable URL with the SEO Slug Generator. For landing-page structured data, use the Schema Markup Generator.